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What Does a Financial Advisor Do? A Complete Guide to Financial Planning Advice in Australia

360fs Team Member Giving Financial Planning Advice

If you’re earning a solid income, juggling a mortgage, growing your family, or thinking about retirement, you’ve likely wondered: What does a financial advisor do? And more importantly: Do I need one?

The world of financial planning can feel overwhelming. Between tax strategy, superannuation, investing, debt structuring, and estate planning, even smart, financially savvy Australians can benefit from expert guidance. That’s where a great financial advisor comes in.

What Does a Financial Advisor Do?

A financial advisor helps you plan, protect, and grow your wealth. They offer tailored financial planning advice across key areas of your financial life:

  • Cash flow management & budgeting
  • Debt structuring (e.g, home loan strategies, debt recycling)
  • Superannuation and retirement planning
  • Investment strategy and portfolio management
  • Tax planning and minimisation
  • Insurance & risk protection
  • Estate planning & intergenerational wealth transfer

Unlike DIY investing apps or robo-advisors, human financial advisors provide personalised advice that takes into account your goals, family structure, assets, liabilities, and risk tolerance.

Think of them as your long-term strategic partner, helping you make confident, informed decisions at every life stage.

Why You Might Need Financial Planning Advice

Australians often seek financial planning advice during key milestones:

  • Buying or upgrading a home
  • Having children
  • Receiving an inheritance
  • Starting a business
  • Divorce or separation
  • Approaching retirement

But here’s the truth: You don’t need a major event to benefit from advice.

In fact, the earlier you engage an advisor, the more long-term value you can extract through smarter structuring and compound growth.

360 Financial Strategists works with clients across all life stages, but particularly specialises in advising high-income earners and property investors who want to optimise tax and build multi-generational wealth.

What to Look for in a Financial Advisor

With hundreds of advisors in the Australian market, choosing the right one isn’t easy. Here’s what to look for in a financial advisor who can truly add value:

1. They Put Your Interests First

Legally, all financial advisors in Australia must meet fiduciary standards and act in your best interest. Still, some are tied to specific product providers. Look for independent, client-first firms like 360FS that don’t accept commissions from product providers.

2. They Offer Strategic Advice, Not Just Product Sales

Great advisors focus on the “why” before the “what.” They don’t lead with a product; they lead with a plan. The right advisor should provide a clearly written strategy document outlining their advice.

3. They Are Transparent With Fees

A red flag? Vague or hidden fees. Look for advisors who explain their pricing clearly and provide a written quote before you commit.

4. They Have Experience With Clients Like You

If you’re a high-net-worth family, property investor, or business owner, work with an advisor who understands those needs and can provide specialist strategies, not just cookie-cutter plans.

5. They Hold Appropriate Qualifications

In Australia, financial advisors must be listed on the ASIC Financial Adviser Register and meet FASEA education standards. Many great advisors also hold a Certified Financial Planner (CFP) designation.

How Much Does a Financial Advisor Cost?

Financial advisor fees vary depending on the complexity of your needs, the advisor’s pricing model, and the level of ongoing support provided.

Common fee structures include:

  • Fixed fee: $2,500 to $6,000+ per year for comprehensive advice.
  • Hourly rate: $250 to $500 per hour for limited or one-off advice.
  • Asset-based fees: 0.5% – 1.2% of your investment portfolio (more common for firms that manage money directly).

At 360 Financial Strategists, we favour transparent, fixed-fee pricing to give our clients clarity and confidence. Before any engagement, we provide a written quote and scope of service tailored to your situation.

ROI Example:

A Melbourne couple earning $280k/year engaged 360FS to optimise their superannuation, investment structure, and debt strategy.

Over three years, the outcome included $42,000 in tax savings, $150,000 in portfolio growth, and a debt elimination plan that would save them 6.5 years off their home loan and save $108,000 in interest. 

Questions to Ask When Hiring a Financial Advisor

Before engaging an advisor, ask these due diligence questions:

  1. Are you a registered financial advisor under ASIC?
  2. How are you paid, and do you accept commissions?
  3. Can I see a sample financial strategy you’ve developed (with client details removed)?
  4. What does your service include?
  5. Do you provide ongoing advice or just one-off plans?
  6. How often will we meet to review progress?
  7. Do you work with clients who have similar goals to mine?

If any of these questions are answered vaguely or avoided altogether, it may be a sign to look elsewhere.

Common Red Flags in a Financial Advisor

To protect your money, steer clear of advisors who:

  • Promise guaranteed returns
  • Push a specific financial product too early
  • Avoid discussing fees upfront
  • Offer overly generic advice
  • Don’t provide a written financial plan

Remember: a great advisor is a long-term partner, not a salesperson.

When Is the Right Time to See a Financial Advisor?

There’s no minimum income or net worth to benefit from advice—only complexity. But we typically see the greatest value delivered when clients are:

  • Earning $150k+ annually
  • Owning or investing in property
  • Facing a major financial decision
  • Wanting to retire early or semi-retire
  • Interested in tax minimisation and long-term wealth planning

The sooner you get quality advice, the more leverage you gain through compound growth, tax efficiencies, and smarter asset structuring.

 

Is It Worth Paying for a Financial Advisor?

Absolutely—if you work with the right one. According to research from Vanguard, good financial advice can add up to 3% per year in net portfolio value. But even beyond investments, advisors add value through behavioural coaching, tax efficiency, and strategic structure.

At 360FS, our clients often recoup multiples of our fees through smarter planning, reduced tax, and increased financial clarity.

Frequently Asked Questions

Is it worth paying a financial advisor?

Yes. A good advisor will often save you more in tax and structural benefits than the cost of advice, plus give you peace of mind and a clear path forward.

What is a red flag for a financial advisor?

Pushing products, vague fees, and guaranteed returns are all signs of poor-quality advice.

What does a financial advisor do in Australia?

They help you with cash flow, debt, super, investments, tax planning, insurance, and estate strategy—all tailored to your life goals.

At what net worth should I hire a financial advisor?

There’s no rule, but complexity is the trigger. If your income or assets are growing, advice becomes essential.

How much does a financial advisor cost in Australia?

Expect to pay $2,500–$6,000+ per year for comprehensive financial planning advice, depending on your needs.

Ready to Take the Next Step?

If you’re ready to take control of your financial future, the right advisor will help you do it faster, smarter, and with far less stress.

At 360 Financial Strategists, we specialise in helping high-income professionals, business owners, and property investors get the clarity and strategy they need to build lasting wealth.  

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360 Financial Strategists is a client-focused financial services firm dedicated to helping individuals and families build clarity, confidence, and control over their financial futures. With expertise spanning financial planning, mortgage broking, and wealth strategy, the team takes a personalised and transparent approach to advice, prioritising long-term relationships over transactional outcomes. Grounded in trust, integrity, and genuine care, 360 Financial Strategists is committed to simplifying complex financial decisions and empowering clients across Australia to move forward with purpose and peace of mind.

Three experts, one strategy. Get advice and solutions specific to your needs and goals. Take charge of your financial situation today

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